Advertising & Media

Key features of solution can be:

In crafting the solutions for Advertising and Media sector, we have leveraged experience and best practices from a host of media and publishing companies, complemented with a superior professional service implementation methodology and customization services:

• Web-enabled application
• A complete solution integrating all the departments – Complete Advertising and Media Life Cycle Management
• Automated tracking and Bill Monitoring
• Unifying the business processes across different departments including sales, marketing, accounting and management
• Enhanced security features to have limited and allowable access of the resources

To make it a point, we provide a wide range of end-to-end services and solutions to our Advertising and Media clients enabling them to make informed and wise investments in technology in sync with their business objectives.

Benefits Delivered

• Gained strategic and economic benefits associated with CRM by integrating their organizational capabilities – structure, processes and skills – into the integrated platform with the help of CRM Technologies to become more customer-centric.
• Use of collaborative tools and discussion forum has lead to quality and disciplined discussion between the client and an ad agency.
• Minimal or No investment in training of the users of this application since the entire application is web-browser based.
• It streamlines communication otherwise done by telephone, fax and e-mail, greatly reducing the cost of sharing information across project and work teams.
• As a single, central hub for large numbers of people, the application significantly reduces the lines of communications between different parties, including major customers, increasing productivity and saving time.
• It serves as a central record between collaborating parties, reducing errors in communication.
• Discussion forum have the facility of simple and advanced search mechanism.
• It acts as an intellectual repository and enables knowledge management.
• It can be equipped with Web-Cams and multimedia devices, to keep everyone up to speed on, say, the most current status of the project.