Social Media as the name suggests is the set of methodologies for generating word of mouth publicity utilizing the e-power of social network mediums including the online communities and community websites.

Today the problem faced by most entrepreneurs working on the web is- How do we spread our word without wasting numerous man-hours? Spreading a word about your website and doing it in a personalized manner is something only the owner or his core team can do. But if the core team does that then when do they work on their product?

The whole idea of Social Media Optimization is emerging quite rapidly, spreading its wings across all the possible industry domains. Please always remember that SMO is not a replacement for SEO. Sometime people confuse it with search engine optimization, which is different method and require different efforts.